it is all real. the cards will be issued free as loads of companies want to be associated with them when this finally gets off the ground. you get a personal monthly email updating you on progress aswell. they have also already got deals with peeps who supply house heating oil and peeps are saving loads on that already. its very simple if you think about it. we all wanna save on petrol. pipeline will have millions of members and all these members will buy their fuel in one place when they get the cards , so a huge company like bp says we will give members 10p a litre discount and still make a huge profit.