Mikey is close It's the luxury/Premium division in America...and the reason for using that badge on the NSX and NSX replacement is so that people won't get faint about the fact of paying £100,000 on a....Honduh. So for the replacement of the NSX, they're going to release the Acura brand Europe-wide...make up for the paltry sales figures....I think the final year of the NSX, they sold like, 27 in the UK