1. Buying something with an own brand is usually cheaper. 2. How can you prove it's better quality, have equal tests been carried out that you may have results for. 3. Again, do they really last LONGER - if so I would like to see these results. 4. Who cares about the NOISE - I/we are performance car holders and can't stand a little whine from a pump, ha, jog on. Walbo is walbro, been about for years and kick out decent pumps unless you can contrary