Nail On Head. Facebook/instagram for the latest and greatest bit of stuff but it's fleeting, passing and nowhere really to store information. Forums are ideal for storing information - K20a is the bible for hondas Toyotagtturbo arguably was the bible for starlets until owner/search function both packed in. That's what ukso should be aiming for if they want to stay useful, embrace the information vault model. A starlet info hub manned by helpful responsive folk. You don't have to answer the same question but merely link relevant threads or posts to provide 'how to' or answer 'why is my...' type questions. Competing with Facebook is impossible, being different is the key. Talking garbage on here constantly and desiring traffic isn't the way imo. Think Long term relevance. Phil